A Moment Of Now™ is a small family-run lifestyle brand based in Delaware, USA, creating original designs for everyday life.
We built the brand around one simple idea: Designs for life’s little moments. The things we wear, sip from, carry, bring into our homes and give to people we love can make ordinary days feel a little more personal.
Our designs span graphic apparel, mugs and drinkware, tote bags, home décor, throw pillows, wall art, personalized pieces and gifts. Rather than treating them as unrelated products, we organize the shop around five parts of everyday life: WEAR · SIP · CARRY · HOME · GIFTS.
Made for people who notice the little things
A Moment Of Now is drawn to comfortable, expressive pieces with a cozy, lived-in point of view — slow mornings, favorite mugs, cats on the couch, books stacked nearby, quiet weekends, small rituals and homes that feel like the people who live in them.
That spirit is especially visible in our Homebody & Indoorsy collection, a growing group of graphic tees, sweatshirts and hoodies inspired by staying in, reading nights, coffee, cats and choosing comfort without apology. It is one part of the wider A Moment Of Now world, alongside colorful home pieces, personalized gifts and everyday designs across the rest of the shop.
A family behind the ideas
Behind A Moment Of Now are real people — a small family business in Delaware, plus two cats who are very much part of daily life around here. We develop the ideas, artwork, product direction and visual world of the brand, then work with production partners to bring those designs to life.
You can meet the family and read more about how the shop came together on our About A Moment Of Now™ page.
More than a storefront
We also use The Moment Journal to explore the lifestyle behind the products: cozy homes, slow living, color, everyday style and the small routines that make a space or a day feel more like your own. If that sounds familiar, start with How to Live a Hygge Lifestyle or How to Create a Cozy Home.
The new chapter
The shop has changed over time, but the direction is clearer now: original design, stronger collections, a more personal point of view, and products connected by a recognizable way of living rather than by trend alone.
A Moment Of Now™ — Designs for life’s little moments.
Thank you for being here as we keep building it.
