Designs for life’s little moments.
A Moment Of Now™ is a small, family-run lifestyle brand based in Delaware, USA — two humans, two very loved cats (who are, without question, our kids), and plenty of ideas. Behind the shop are real people developing original artwork, product ideas, and collections around the little moments that make everyday life feel more personal.
It starts with the little things.
A Moment Of Now™ began with a simple idea: the little moments matter.
The morning coffee you actually get to enjoy.
The shirt that somehow feels like you.
The pillow that makes a room feel a little more like home.
The gift that says something better than you could put into words.
We create thoughtfully designed pieces for those everyday moments — graphic apparel, mugs and drinkware, tote bags, home décor, personalized pieces and gifts. Explore them through WEAR · SIP · CARRY · HOME · GIFTS.
Made to feel a little different
We’re not interested in filling a shop with things just for the sake of having more things.
Our collections are built around original ideas, playful details, beautiful colors, a little nostalgia, and designs that have personality. We develop the concepts, artwork and product direction, then work with production partners to bring those designs into real everyday pieces. Some are quiet and comforting. Some are funny. Some are a little unexpected.
But they all belong to the same world: A Moment Of Now™.
A place where everyday objects can feel personal, expressive, and worth keeping around.
Designed for real life
We believe good design doesn’t have to be precious.
It can be the oversized tee you reach for again and again. The favorite mug beside your laptop. A pillow tossed imperfectly onto the couch. A bag that goes everywhere with you. Or a gift that makes someone smile before they’ve even finished opening it.
These aren’t things meant only to be looked at.
They’re meant to become part of your life.
That point of view shows up especially clearly in our Homebody & Indoorsy collection — relaxed tees, sweatshirts and hoodies inspired by slow mornings, cats, books, coffee, quiet plans and staying in. The lifestyle behind the products continues in The Moment Journal, where we write about cozy homes, color, everyday style and slow living.
The next chapter
A Moment Of Now™ has grown and changed over the years, and so have we.
Today, we’re putting more of our focus into our own designs and creative point of view — building a collection that feels more intentional, more recognizable, and more us. You can read more about that shift in A New Chapter for A Moment Of Now.
You may also notice a small number of Li-Jacobs® pieces in the shop. Li-Jacobs is part of an earlier chapter in our creative journey, and we’ve kept a few designs that still feel at home here. Rather than erase where we came from, we like letting a little of that history travel with us.
You may notice the shop evolving along the way.
That’s intentional.
We’re creating slowly, experimenting often, keeping what feels right, and letting A Moment Of Now™ become what it was always meant to be.
Because life isn’t really made up of the big occasions.
It’s made up of a thousand small ones.
Find something for this one.
A Moment Of Now™
Designs for life’s little moments.